Tag: Dave Coulson

When a red weather warning cancelled the Tour des Deux-Sèvres with Cycling Sheffield already en route, team manager Dave Coulson turned the van around and pointed it at Belgium’s kermesses instead. He talks to Jack Beavis about improvisation, development, and what a warming Europe means for British teams racing abroad.

Elite level cycling heavily relies on corporate sponsors, facing funding challenges. Cycling Sheffield’s Dave Coulson tells us about his unique “geographical model” to attract sponsors and navigate financial obstacles.