Our partners

The content on here doesn’t happen by itself, so we’re very grateful for the support of Hunt, Condor, Continental tyres, WattShop and VeloSkin, who help to keep the wheels turning behind the scenes.


Hunt – main partner. The British-based firm produces some of the best-designed wheelsets around. We say that not because we feel obliged to, but as people who have owned and ridden their wheels for years. 

Photo: HUNT

As people who love to race bikes themselves, they are also passionate about supporting the domestic sport. They have supported the Canyon dhb SunGod team for five seasons now and also sponsor the Bianchi Dama team as well as individual riders like Gosse van der Meer.


Continental – title sponsor of our podcast. The market-leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out Continental’s BlackChili compound, handmade in Germany and applied to tyres such as GP5000, Gatorskin, Mountain King & CONTACT Plus.

Ridden by some of the world’s best cyclists across all disciplines including Danny MacAskill, Sam Pilgrim, Alistair & Jonny Brownlee, Chris Froome & Geraint Thomas.


WattShop – supporting partner. WattShop is run by Ribble Weldtite Pro Cycling rider and all-round engineering wizard Dan Bigham. As someone with a long history of innovation in cycling aerodynamics, he decided to put some of his own ideas out there to help other athletes with the knowledge and experience I’d gained.

The result was WattShop, which brings Dan’s own solutions and products to the market for people to benefit from. Initially focused on aerodynamic testing, high-performance chains and other watt saving solutions, WattShop has since expanded its product range. Dan’s products are now a key part of time trial set-ups across the UK and beyond.


VeloSkin – supporting partner. VeloSkin produces a skincare range that’s strong enough to cope with whatever is thrown your way, but gentle enough to be used every day. Their chamois cream, soothing gel, shave cream and post-shave lotion are all made using natural products and are designed for and tested by cyclists. In 2020 they sponsored the Ribble Weldtite Pro Cycling team and in 2021 they will also support Canyon dhb SunGod.

We’ve teamed up with them to offer you 10% off all orders made through their website. All you need to do is head to veloskin.cc and use the code TBC-10, which will give you a 10% discount on your first and future orders. And better still, every order made using the code will support The British Continental too.