Le Col – title sponsor.
Le Col has long supported domestic road racing, and continues to do so. Look around the domestic peloton and it will be easy to spot Le Col-backed teams and athletes. From Loughborough Lightning to Emily Proud, part of Le Col’s own race team, and London Dynamo’s Rowan Baker, Le Col-backed riders have featured regularly at the front of National B races this year. A little bird even tells us that Le Col provides white label kit for domestic riders wanting an aero advantage over their competitors.
Le Col backs a string of grassroots races, enabling road races to happen at all levels. Clubs and university teams, including my own club Kingston Wheelers, use Le Col’s custom offering to create eye-catching, quality kit. Le Col’s cycling club has created a huge community of riders in the UK and well beyond. And of course, the brand’s founder, Yanto Barker, synonymous with the domestic racing scene in his heyday, still lines up at National B road races today.
In short, Le Col understands the domestic scene because it is part of it. It gets what we’re trying to achieve and why exposing the domestic sport to a wider audience is so important to the future of road racing in the UK.
Dolan Bikes – partner sponsor.
Dolan is a brand synomous with British bike racing excellence. Ever since we fell madly in love with domestic bike racing here at The British Continental, Liverpool-based frame builder Terry Dolan was a name we were familiar with; we’ve heard many a story of Terry providing invaluable in-kind support to domestic cyclists when they needed it most. And many recent greats have ridden to success on Terry’s bikes, including Sir Bradley Wiggins, Katie Archibald and Mark Cavendish.
Today, Dolan continues to support the domestic scene, not least through the sponsorship of the Dolan Ellesse team and the Wales Racing Academy squad.