The British Continental is supported by brands that believe in independent, in-depth coverage of domestic cycle racing.
Rapha | Title Partner
There are few brands in cycling as deeply embedded in British racing as Rapha. A company built on a love of the sport, it has never just been about making kit- it has been about shaping cycling culture, supporting teams, and elevating the stories that define the sport.
For two years, Rapha sponsored The British Continental, backing us as we carved out a space for independent, in-depth coverage of domestic road racing. Their support helped us bring the scene to life – to be at the races, to speak to the riders, to ensure the stories of British road racing weren’t just told, but truly heard.
Rapha returned as our title sponsor in 2025, and we’re delighted that its support will continue through 2026.
Read more here.
4Endurance | Supporting Partner
4Endurance is a Slovenian endurance nutrition brand with a growing presence in British domestic racing. Through its support of teams across the scene, it is already part of the fabric of the sport – backing riders and squads who shape the calendar week after week.
That made the fit with The British Continental a natural one. Our role is to give domestic road racing the attention, seriousness and presence it deserves: not only to report what happens, but to help ensure the stories of the sport are properly seen and remembered.
In 2026, 4Endurance joins The British Continental as a supporting partner, helping back our independent coverage of the domestic scene across the season ahead.
Find out more about 4Endurance here.
HUNT Bike Wheels | Supporting Partner
HUNT Bike Wheels are a West Sussex-based wheel brand founded in 2015 by brothers Tom and Peter Marchment — riders who built the wheelsets they couldn’t find elsewhere. A decade on, that rider-first philosophy still runs through everything they do: hand-built wheels, rigorous engineering, and a consistent commitment to the people who actually race.
HUNT have long been embedded in British domestic cycling. They backed Canyon dhb SunGod during its most significant years, and partnered with The British Continental in 2021 and 2022. In 2026, they return — this time backing Shibden Apex RT and Simpson Nouvelles, two of the domestic scene’s most purposeful junior and U23 development outfits.
Their support of The British Continental is part of a broader belief: that the scene needs brands willing to invest in it properly, not just around it. We are very glad to have them back.
Read more here.
If you are interested in partnering with The British Continental, please contact: info@thebritishcontinental.co.uk.