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Our new podcast sponsor: Continental

Iconic tyre brand becomes the title sponsor of The British Continental podcast

We’re delighted to announce Continental as the new long-term title sponsor of our podcast.

In many ways, the historic tyre brand is the perfect match for us. There’s the name, for a start. It’s rather uncanny that the British distributors of Continental tyres are now sponsoring The British Continental. Like us, Continental are also big supporters of the domestic racing scene, sponsoring teams including Ribble Weldtite Pro Cycling, SwiftCarbon Pro Cycling, Drops, Boompods-Edco and Tofauti Everyone Active. And they are also a brand that I’ve used ever since I began riding race bikes. Their Grand Prix 4 Season tyres have long-adorned my steel-framed training bike. And the new cream wall GP5000s are high on the wanted list for the ‘best’ bike.

Our partnership with Continental will enable us to continue to produce regular podcast shows well into 2021, giving us the security we need to plan ahead and create more quality content.

Go to www.conti-tyres.co.uk to find out more about Continental’s full range of tyres.