British Conti

Features Interviews

360cycling: building a development pathway with UCI ambitions

One year after our first profile, 360cycling has expanded its pathway, launched a women’s programme and reworked how it funds its riders – through coaching, product sales and its own UCI-approved bike. In a candid conversation with The British Continental, the North West project explains how grassroots racing, internal reinvestment and long-term planning underpin its ambitions to reach the UCI level.