The Tour de France is a dazzling spectacle. Anyone who has watched the adrenalin-filled Tour de France: Unchained series recently would be reminded of that.
What fewer people recognise, however, is that the humble British road racing scene can be just as, if not more, compelling. Sure, it might lack the glamour, the pizzazz, the ‘je ne sais quoi’ of the Tour.
Begin to scratch the surface of the domestic scene, though, and there are hundreds of amazing tales to be told here too. Just as captivating, only in a more down-to-earth, more artisan, more relatable way.
The challenge, though, is bringing those stories to life. That’s where we hope The British Continental comes in. We exist to tell these lesser-told tales, creating a narrative about the domestic road race season, shining a spotlight on riders, races, organisers, volunteers, team managers, and all the brilliantly passionate and inventive people that help sustain the scene.
So, when searching for a new title sponsor, foremost in our minds was finding a brand that shared our passion for supporting grassroots road racing, that understood what we are trying to achieve, and that wanted to help amplify the stories we tell.
To that end, we are beyond delighted to welcome Le Col on board.
Le Col has long supported domestic road racing, and continues to do so. Look around the domestic peloton and it will be easy to spot Le Col-backed teams and athletes. From Frankie Hall at Loughborough Lightning and Emily Proud, part of Le Col’s own race team, to London Dynamo’s Rowan Baker, Le Col-backed riders have featured regularly at the front of National B races this year. A little bird even tells us that Le Col provides white label kit for domestic riders wanting an aero advantage over their competitors.
Le Col understands the domestic scene because it is part of it. It gets what we’re trying to achieve and why exposing the domestic sport to a wider audience is so important
Le Col backs a string of grassroots races, enabling road races to happen at all levels. Clubs and university teams, including my own club Kingston Wheelers, use Le Col’s custom offering to create eye-catching, quality kit. Le Col’s cycling club has created a huge community of riders in the UK and well beyond. And of course, the brand’s founder, Yanto Barker, synonymous with the domestic racing scene in his heyday, still lines up at National B road races today.
In short, Le Col understands the domestic scene because it is part of it. It gets what we’re trying to achieve and why exposing the domestic sport to a wider audience is so important to the future of road racing in the UK.
Le Col’s multi-year title sponsorship, together with the backing of our partner sponsor Dolan, gives us the security to continue – and grow – our coverage of the sport we know and love. We can continue our in-depth race coverage, tell more stories, be at more races, and document the scene in even more depth.
Another exciting chapter in the life of The British Continental is about to begin.
Thank you, Le Col.
Denny Gray, Founder & Editor, The British Continental