Features News

Women’s CiCLE Classic organisers launch crowdfunding campaign

CiCLE Classic organisers launch crowdfunding appeal to ensure the race can continue in 2022.

Organisers of the Women’s CiCLE Classic have launched a crowdfunding campaign in a bid to raise the £15,000 required to ensure the 2022 edition of the race goes ahead, but confirmed a sponsor is in place for the 2023 race.

The campaign has been launched to make up for the shortfall in funding we reported last week, after Peter Stanton withdrew his sponsorship in protest at British Cycling’s decision to suspend its Transgender and Non-binary Participation Policy.

To ensure this year’s Women’s and men’s Junior races go ahead, race organiser Colin Clews has announced the launch of a programme to ensure the costs are covered for June’s event as a stop-gap ahead of a multi-year partnership coming on-board for 2023.

He said: “We cannot thank enough all those who have given their support to us regarding this issue. We wish to particularly thank the joint “Sex Matters” and the “Fair play for Women” offer to make good the shortfall this year from a single source. That immediately gave us heart that come what may, the race would continue. We remain eternally grateful for this offer.

“Most important to ourselves and for women’s cycling however, was that we secure the future of the race in the longer term. Three years being the minimum. In recent days such an offer has now been received and advanced discussions are continuing regarding a formal contract to commence in 2023. 

2021 HSBC UK Junior Men’s National Road Series – Junior CiCLE Classic – Melton Mowbray, Leicestershire, England – Joshua Tarling of FlandersColor Galloo. Photo: Alex Whitehead/SWpix.com

“That left us with how to deal with the funding of the race in 2022. Despite the  initial joint offer being attractive, receipt of funds from a single source for one year presents problems to a small organisation such as ourselves. A not insignificant cost would be incurred associated with the rebranding of the event ‘on the day’ which would then be repeated in 2023 as the new contract becomes effective. 

“Those costs if avoided could alternatively be used beneficially to further develop the event. We are not a large permanent organisation and this issue has taken time and effort that we would have preferred to avoid, especially as we shortly commence our promotional programme on 24th April with our international men’s race. 

“With so many who have contacted us suggesting and indicating their willingness to contribute to the continuation of the race via ‘crowdfunding’ we believe that is our immediate way forward.  This also allows for everyone showing support for  the race to share in its successful survival and receive acknowledgement for their contributions, large or small.”

To find out more about the campaign, go to: https://www.justgiving.com/crowdfunding/ciclewomens4ever

Featured Image: HSBC National Road Series – Abi Smith of Team Breeze wins the 2021 Women’s CiCLE Classic (Alex Whitehead/SWPix.com).