Britain’s most successful domestic men’s team reveals search for new sponsor
Twelve wins, seventeen podiums, four riders at the top of the national rankings — all on a budget of £9,000. As Muc-Off SRCT Storck close out a remarkable 2025 season, Britain’s most successful men’s team are turning their attention to the next challenge: finding a title sponsor for 2026.
Muc-Off SRCT Storck have revealed they are seeking a new title sponsor for 2026, announcing the move in an Instagram post that also celebrated their standout 2025 season.
The squad finished the year as the dominant force in domestic men’s road racing. Their record included twelve wins, seventeen podiums, forty-six top tens, a national champion’s jersey, and both the team and U23 classifications in the National Road Series. In The British Continental’s national road race rankings, the team swept the top four places: Ed Morgan in first, Alex Beldon second, Adam Howell third, and Will Truelove fourth, as well as securing the team title.
Image: Milan Josy / The British Continental
The post underlined that all of this had been achieved on a small budget, before inviting prospective backers to get in touch: “Want to become a partner of the team? … we are currently searching for a title sponsor for 2026 and it could be you.”
Earlier this year, The British Continental profiled the team’s unlikely rise, revealing how they began the season with only £8,000 to spend across seven riders. Team manager Adam Ellis explained at the time: “We’ve been resourceful, but the important thing is that everything goes into giving the riders the best opportunity possible.”
Their success this year was built on standout performances from its leading quartet. Howell claimed two major National A wins — the East Cleveland Classic and the Tour of the Reservoir — on his way to the overall National Road Series title. Alex Beldon, also an under-23 rider, added victories at the Danum Trophy and PB Performance Espoirs Road Race, as well as a storming 8th place at the National Road Championships, while also finishing runner-up at the Reservoir. Morgan combined consistent podiums and 4th place at the Rutland-Melton CiCLE Classic – the UK’s only one-day UCI road race – to top the national rankings. Truelove chipped in with high placings at the Witheridge GP, Beaumont Trophy and Wentworth GP, ensuring the team frequently had multiple riders in the decisive moves. He narrowly missed out on the Rapha Super-League title by five points.
Image: Milan Josy / The British Continental
The challenge for 2026 will be to build on that momentum. The Instagram post reflects both celebration and pragmatism: the country’s most successful men’s team this season are keen to ensure they have the backing to continue their rise.
Featured image: Milan Josy / The British Continental
Muc-Off SRCT Storck have revealed they are seeking a new title sponsor for 2026, announcing the move in an Instagram post that also celebrated their standout 2025 season.
The squad finished the year as the dominant force in domestic men’s road racing. Their record included twelve wins, seventeen podiums, forty-six top tens, a national champion’s jersey, and both the team and U23 classifications in the National Road Series. In The British Continental’s national road race rankings, the team swept the top four places: Ed Morgan in first, Alex Beldon second, Adam Howell third, and Will Truelove fourth, as well as securing the team title.
The post underlined that all of this had been achieved on a small budget, before inviting prospective backers to get in touch: “Want to become a partner of the team? … we are currently searching for a title sponsor for 2026 and it could be you.”
Earlier this year, The British Continental profiled the team’s unlikely rise, revealing how they began the season with only £8,000 to spend across seven riders. Team manager Adam Ellis explained at the time: “We’ve been resourceful, but the important thing is that everything goes into giving the riders the best opportunity possible.”
Their success this year was built on standout performances from its leading quartet. Howell claimed two major National A wins — the East Cleveland Classic and the Tour of the Reservoir — on his way to the overall National Road Series title. Alex Beldon, also an under-23 rider, added victories at the Danum Trophy and PB Performance Espoirs Road Race, as well as a storming 8th place at the National Road Championships, while also finishing runner-up at the Reservoir. Morgan combined consistent podiums and 4th place at the Rutland-Melton CiCLE Classic – the UK’s only one-day UCI road race – to top the national rankings. Truelove chipped in with high placings at the Witheridge GP, Beaumont Trophy and Wentworth GP, ensuring the team frequently had multiple riders in the decisive moves. He narrowly missed out on the Rapha Super-League title by five points.
The challenge for 2026 will be to build on that momentum. The Instagram post reflects both celebration and pragmatism: the country’s most successful men’s team this season are keen to ensure they have the backing to continue their rise.
Featured image: Milan Josy / The British Continental
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