Full circle: Rapha returns as title sponsor of The British Continental

There are few brands in cycling as deeply embedded in British racing as Rapha. A company built on a love of the sport, it has never just been about making kit—it has been about shaping cycling culture, supporting teams, and elevating the stories that define the sport.

For two years, Rapha sponsored The British Continental, backing us as we carved out a space for independent, in-depth coverage of domestic road racing. Their support helped us bring the scene to life – to be at the races, to speak to the riders, to ensure the stories of British road racing weren’t just told, but truly heard.

Now, Rapha is back. And we couldn’t be more excited.

A brand that knows racing

Rapha has been at the forefront of British cycling for two decades. From the Rapha Condor team, one of the most iconic squads in domestic racing history, to today’s Pro Team range—tested and developed with world-class athletes—the brand has always set the standard for performance, style, and innovation.

But beyond the product, it has played a vital role in supporting the racing scene itself. It already backs two of the most important pillars of UK cycling:

• The Lincoln Grand Prix, the country’s most prestigious one-day race.
• TEKKERZ CC, a team that embodies everything modern British racing should be—fast, disruptive, and fun.

And that’s just the elite end of the sport. Rapha’s impact runs deeper.

Through the Rapha Foundation, the brand has provided substantial financial backing to grassroots initiatives across the UK, including:

• Herne Hill Velodrome, a historic home of British track racing and a crucial development hub for young riders.
• The Rayner Foundation, which has supported generations of British riders racing abroad.
• Ride for Charlie, a charity keeping the adventurous racing spirit of Charlie Craig alive by funding young riders in off-road racing.

These investments in grassroots racing, young talent, and iconic British racing venues speak volumes about Rapha’s commitment to the sport—not just at the elite level, but from the ground up.

Powering the stories of British racing

When Rapha first joined us as a title sponsor in 2022, it wasn’t just about visibility – it was about ensuring domestic racing had a platform. That support allowed us to do what we do best: tell the stories of the UK racing scene.

Now, with Rapha back on board, that mission continues. And let’s be clear: their sponsorship is what makes this possible.

• It funds our ability to cover races, put boots on the ground, and report first-hand from the scene.
• It enables us to write in-depth race previews, produce post-race reportage, and bring high-quality photography to every major domestic race.
• It allows us to deliver insightful commentary, long-form interviews, and the news coverage that domestic racing deserves.
• It ensures The British Continental remains free to access, without paywalls or intrusive advertising, so that the whole community can stay informed and engaged.
• And importantly, it enables us to revive our podcast, giving British racing another dedicated platform for discussion, analysis, and rider voices.

This is what sponsorship done right looks like. It isn’t just a logo at the top of a page—it’s direct investment into independent, high-quality coverage of the sport we love.

A Big Year Ahead

And there’s more to come. Rapha has exciting plans to help boost the domestic scene in 2025 – plans we’ll be partnering with them on. The details? Those will come soon. But expect something that strengthens the sport we love, that raises the stakes, that brings fresh energy to British road racing.

For now, we just want to say how proud we are to have Rapha back as our title sponsor. Some partnerships just make sense. This is one of them.

Stay tuned – there’s a feast of racing joy coming.

Featured image: Ian Wrightson/The British Continental