British road racing deserves coverage. That’s why we’re here
We’ve never written this down before. So we thought we’d try.
For six years, we’ve covered British road racing, the stories behind the results, the decisions shaping the sport. But we’ve never actually put into words why we do it, how we do it, and what we stand for.
So, for the first time, we have.
British road racing is unique—gritty, unpredictable, fiercely competitive. But despite the talent, the stories, and the sheer drama, it struggles for coverage. Big publications look elsewhere. The riders, teams, and organisers who keep the sport alive rarely get the spotlight they deserve.
That’s why we created The British Continental.
How we got here
We started as a blog six years ago, covering the so-called ‘lower leagues’ of British cycling—the riders, teams, and races that rarely got mainstream attention. Since then, we’ve grown into one of the few dedicated spaces for independent reporting on the UK scene.
We’ve doubled our website views year on year, built a dedicated audience of riders, teams, race organisers, and fans, and developed a reputation for thoughtful, impartial coverage.
We are the go-to platform for British domestic road racing—independent, community-driven, and dedicated to telling the stories that matter. In 2024 alone, we covered every single National A and National B road race—and a whole lot more besides.
But here’s the thing: we do all this in our spare time.
There’s no office. No payroll. Just a small team of writers, photographers, race reporters, and stats geeks who give up their free time – weekends at races, late nights editing, hours spent pulling together rankings – to keep The British Continental running.
Beyond them, we have an even bigger community of occasional contributors and supporters, from those who send us race reports and collect interviews at races to those who simply share our work.
Image: Ian Wrightson/The British Continental
More than just results
But we don’t just report – we tell the stories behind the results.
In-depth interviews – Riders, team managers, and key figures, in digital print and on our podcast.
Guides and explainers – Making the sport accessible to new and seasoned fans alike.
Data and analysis – Tracking rankings, results, and season-long trends via our Stats Hub.
Live updates when possible – Bringing real-time coverage to an audience that rarely gets to see domestic racing unfold.
We don’t just cover domestic road racing—we bring it to life.
We also launched the British Conti Awards last year, the first and only awards dedicated solely to domestic road racing. Because if this sport is going to thrive, its riders, teams, and organisers deserve recognition.
We don’t just report on racing. We cover the decisions that shape the sport – from funding issues to governance decisions and long-term trends affecting British cycling.
Independent but not alone
We write well. We photograph beautifully. We present our work in a way that reflects the grit and authenticity of the sport we cover.
And we’re not alone. Riders, team staff, organisers, and fans contribute their insights and stories to help keep British road racing in the spotlight.
At the heart of everything we do is storytelling—giving a platform to those who pour everything into this sport.
Partnerships, not just sponsorship
We operate much like a grassroots cycling team – relying on a title sponsor, supporting sponsors, and the dedication of our team. Over the years, we’ve been supported by Rapha, Le Col, HUNT, Dolan, Continental, Condor, and Pro-Noctis – companies that, like us, see value in British road racing and want it to thrive.
Our partners don’t just fund coverage – they help keep British domestic racing in the spotlight. Their support allows us to stay free, independent, and deeply embedded in the sport. But we remain impartial. We don’t blacklist companies that don’t sponsor us. If a brand invests in the sport—whether backing teams, races, or riders – we recognise and celebrate that.
That support covers our core costs and allows us to keep publishing. We also receive donations via Ko-Fi from readers who value what we do, and we’re considering a membership model to help sustain the project in the long term.
We also refuse to plaster the site with intrusive ads. We want The British Continental to look good, feel accessible, and reflect the spirit of domestic racing.
Image: Ian Wrightson/The British Continental
How you can support us
If you believe in what we do, there are ways to help:
Share our stories – the more people who read them, the stronger the sport’s profile becomes.
Follow us on social media.
Support us on Ko-Fi – every contribution helps keep independent journalism alive.
Join our team of contributors.
Stay tuned – we’re working on ways to make The British Continental stronger without putting content behind paywalls.
Why it matters
Ultimately, The British Continental exists because people believe in it. It’s built on a shared love for the domestic scene, a commitment to independent storytelling, and the countless hours of those who contribute to it.
Thank you for reading, supporting, and being part of this. Like the sport itself, The British Continental is a team effort.
Featured image: Ian Wrightson/The British Continental
British road racing is unique—gritty, unpredictable, fiercely competitive. But despite the talent, the stories, and the sheer drama, it struggles for coverage. Big publications look elsewhere. The riders, teams, and organisers who keep the sport alive rarely get the spotlight they deserve.
That’s why we created The British Continental.
How we got here
We started as a blog six years ago, covering the so-called ‘lower leagues’ of British cycling—the riders, teams, and races that rarely got mainstream attention. Since then, we’ve grown into one of the few dedicated spaces for independent reporting on the UK scene.
We’ve doubled our website views year on year, built a dedicated audience of riders, teams, race organisers, and fans, and developed a reputation for thoughtful, impartial coverage.
We are the go-to platform for British domestic road racing—independent, community-driven, and dedicated to telling the stories that matter. In 2024 alone, we covered every single National A and National B road race—and a whole lot more besides.
But here’s the thing: we do all this in our spare time.
There’s no office. No payroll. Just a small team of writers, photographers, race reporters, and stats geeks who give up their free time – weekends at races, late nights editing, hours spent pulling together rankings – to keep The British Continental running.
Beyond them, we have an even bigger community of occasional contributors and supporters, from those who send us race reports and collect interviews at races to those who simply share our work.
More than just results
But we don’t just report – we tell the stories behind the results.
We don’t just cover domestic road racing—we bring it to life.
We also launched the British Conti Awards last year, the first and only awards dedicated solely to domestic road racing. Because if this sport is going to thrive, its riders, teams, and organisers deserve recognition.
We don’t just report on racing. We cover the decisions that shape the sport – from funding issues to governance decisions and long-term trends affecting British cycling.
Independent but not alone
We write well. We photograph beautifully. We present our work in a way that reflects the grit and authenticity of the sport we cover.
And we’re not alone. Riders, team staff, organisers, and fans contribute their insights and stories to help keep British road racing in the spotlight.
At the heart of everything we do is storytelling—giving a platform to those who pour everything into this sport.
Partnerships, not just sponsorship
We operate much like a grassroots cycling team – relying on a title sponsor, supporting sponsors, and the dedication of our team. Over the years, we’ve been supported by Rapha, Le Col, HUNT, Dolan, Continental, Condor, and Pro-Noctis – companies that, like us, see value in British road racing and want it to thrive.
Our partners don’t just fund coverage – they help keep British domestic racing in the spotlight. Their support allows us to stay free, independent, and deeply embedded in the sport. But we remain impartial. We don’t blacklist companies that don’t sponsor us. If a brand invests in the sport—whether backing teams, races, or riders – we recognise and celebrate that.
That support covers our core costs and allows us to keep publishing. We also receive donations via Ko-Fi from readers who value what we do, and we’re considering a membership model to help sustain the project in the long term.
We also refuse to plaster the site with intrusive ads. We want The British Continental to look good, feel accessible, and reflect the spirit of domestic racing.
How you can support us
If you believe in what we do, there are ways to help:
Why it matters
Ultimately, The British Continental exists because people believe in it. It’s built on a shared love for the domestic scene, a commitment to independent storytelling, and the countless hours of those who contribute to it.
Thank you for reading, supporting, and being part of this. Like the sport itself, The British Continental is a team effort.
Featured image: Ian Wrightson/The British Continental
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