From grassroots to pro team: 360 Cycling enters 2025 with an expanded squad and a bold vision
In 2025, 360 Cycling’s Under-23 team is doubling in size. With a bold race programme—including UCI road races in Germany and France—and a plan to support paid riders, the team is hoping to shape the future of cycling in the North West.
In just three years, 360 Cycling has grown from an ambitious idea into a movement aiming to reshape the development of young riders in the North West. Founded in 2021 by Simon Diggins and Joseph Cadwallader, the project has built its name on affordable coaching, grassroots engagement, and a commitment to producing champions.
The team reports impressive figures for 2024: five national titles, nine regional titles, and 89 wins across disciplines including cyclocross, time trials, road races, and closed circuits. Their ethos, the team tells The British Continental, is simple but transformative: provide structured support, encourage progression, and let talent thrive.
For 2025, 360 Cycling has set its sights higher. The under-23 team, expanded from five to ten riders, reflects this growing ambition. Their race programme includes the British Under-23 National Road Series, National and Regional A & B races, French National events, and two UCI road races—one in Germany and one in France.
Image: Ellen Isherwood
Leading the team are Maxwell Hereward and John Bardsley, two riders who have consistently delivered strong results. Hereward showed his promise with a 2nd place finish at the Aughton Road Race, 5th at the Stars of the South West Road Race, and 7th at the Capernwray Road Race. Bardsley’s 2024 highlights included 3rd at the Eddie Soens Memorial, 5th at the PB Performance Espoirs Road Race, and 8th at the prestigious Beaumont Trophy. Both riders are expected to build on these results in 2025 with the support of a strengthened squad.
Joining them are George Safranaukas, Daniel Saba, and Ben Etherington, who bring experience and what the team describes as ‘untapped potential’. Safanaukas is in his final year as an Under-23 and is targeting a breakthrough season, while Etherington and Saba are seen as riders capable of significant growth with the right support.
Promising junior graduates Aidan Worden and Elliot Fraser will use their debut under-23 season to gain experience in senior racing. Worden, the reigning Junior 25-Mile TT Champion, and Fraser, a former footballer turned road racer, have both shown their talent with top-10 finishes in junior national road races. Returning rider Cai Roberts, whose 2024 season was disrupted by illness, is targeting a strong comeback, while Joe Watins-Wilson, a former Zappi Racing rider, brings valuable experience to his first Under-23 campaign. On the track, silver medallist Archie Fletcher continues to focus on his development and will help lead the team’s growing track programme.
Image: Ellen Isherwood
Race-day support will come from team leaders Dave and Caroline Hereward, with coaching overseen by Joseph Cadwallader, former Lancaster Grand Prix winner Josh Whitehead, and ProTeam rider Charlie Paige. Both Whitehead and Paige bring the perspective of active racers, ensuring the team benefits from a competitive edge.
Beyond the immediate goals for 2025, the team’s long-term ambitions remain as bold as ever. The addition of a junior squad, led by Tristan Pilling, is part of a broader eight-year plan to create fully professional men’s and women’s teams based in the North West. Junior riders and senior teammates will collaborate in regional races, creating a pathway for development that is as focused on mentorship as it is on results.
Joe Cadwaller asserts that its commitment to grassroots development remains central to its mission. The team highlights weekly open training sessions at Tameside track, which cater to riders of all levels and serve as a vital resource for local clubs. According to 360 Cycling, these sessions played a key role in the development of four national champions from other teams in 2024, underscoring their broader importance to the North West cycling ecosystem.
In just three years, 360 Cycling has grown from an ambitious idea into a movement aiming to reshape the development of young riders in the North West. Founded in 2021 by Simon Diggins and Joseph Cadwallader, the project has built its name on affordable coaching, grassroots engagement, and a commitment to producing champions.
The team reports impressive figures for 2024: five national titles, nine regional titles, and 89 wins across disciplines including cyclocross, time trials, road races, and closed circuits. Their ethos, the team tells The British Continental, is simple but transformative: provide structured support, encourage progression, and let talent thrive.
For 2025, 360 Cycling has set its sights higher. The under-23 team, expanded from five to ten riders, reflects this growing ambition. Their race programme includes the British Under-23 National Road Series, National and Regional A & B races, French National events, and two UCI road races—one in Germany and one in France.
Leading the team are Maxwell Hereward and John Bardsley, two riders who have consistently delivered strong results. Hereward showed his promise with a 2nd place finish at the Aughton Road Race, 5th at the Stars of the South West Road Race, and 7th at the Capernwray Road Race. Bardsley’s 2024 highlights included 3rd at the Eddie Soens Memorial, 5th at the PB Performance Espoirs Road Race, and 8th at the prestigious Beaumont Trophy. Both riders are expected to build on these results in 2025 with the support of a strengthened squad.
Joining them are George Safranaukas, Daniel Saba, and Ben Etherington, who bring experience and what the team describes as ‘untapped potential’. Safanaukas is in his final year as an Under-23 and is targeting a breakthrough season, while Etherington and Saba are seen as riders capable of significant growth with the right support.
Promising junior graduates Aidan Worden and Elliot Fraser will use their debut under-23 season to gain experience in senior racing. Worden, the reigning Junior 25-Mile TT Champion, and Fraser, a former footballer turned road racer, have both shown their talent with top-10 finishes in junior national road races. Returning rider Cai Roberts, whose 2024 season was disrupted by illness, is targeting a strong comeback, while Joe Watins-Wilson, a former Zappi Racing rider, brings valuable experience to his first Under-23 campaign. On the track, silver medallist Archie Fletcher continues to focus on his development and will help lead the team’s growing track programme.
Race-day support will come from team leaders Dave and Caroline Hereward, with coaching overseen by Joseph Cadwallader, former Lancaster Grand Prix winner Josh Whitehead, and ProTeam rider Charlie Paige. Both Whitehead and Paige bring the perspective of active racers, ensuring the team benefits from a competitive edge.
Beyond the immediate goals for 2025, the team’s long-term ambitions remain as bold as ever. The addition of a junior squad, led by Tristan Pilling, is part of a broader eight-year plan to create fully professional men’s and women’s teams based in the North West. Junior riders and senior teammates will collaborate in regional races, creating a pathway for development that is as focused on mentorship as it is on results.
Joe Cadwaller asserts that its commitment to grassroots development remains central to its mission. The team highlights weekly open training sessions at Tameside track, which cater to riders of all levels and serve as a vital resource for local clubs. According to 360 Cycling, these sessions played a key role in the development of four national champions from other teams in 2024, underscoring their broader importance to the North West cycling ecosystem.
Featured image: Ellen Isherwood
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